Assets & Data

Calgary’s Sport System Is under Pressure

Calgary wants to play. The challenge is having enough places to play.

Campaign Graphics The Data behind the Campaign

Ready-to-Use Images and Social Media Captions

Use Them. Share Them. Personalize Them.

Every graphic comes in three sizes: Feed (1080 × 1350) for Instagram and Facebook posts, Story (1080 × 1920) for stories and reels, and Link (1200 × 630) for LinkedIn, X and link previews. Open a graphic to download it.

The Data behind Keep Calgary Playing

Sport Calgary’s Keep Calgary Playing campaign is grounded in research from Calgary’s sport community, City of Calgary data, national research, and direct information from sport and recreation organizations. Together, the data tells a consistent story: demand for sport and recreation is strong, Calgary is growing, and access to facilities and bookable space is increasingly limiting opportunities to participate.

The advocacy assets were created using the following data:

Our Sources

Key sources informing Keep Calgary Playing include the City of Calgary GamePLAN; City of Calgary Recreation and Sport Participation and Demand Study (RASPADS); City of Calgary Civic Census and Population Estimates; Sport Calgary Community Sport Research; Sport Calgary State of Sport research; Statistics Canada Canadian Survey on Disability; City of Calgary Disability Population Profile; and the Measuring the Impact of Sport, Physical Activity and Recreation in Canada initiative.

Sources, Data & Methodology